TRACKING
Dedicated B2B tracking.
Dreamdata’s first-party tracking script enables B2B marketing teams to measure activity from the moment a visitor lands on your site.
A one-stop solution for your first-party tracking.
Custom web tracking of users’ most important activities, including page views and conversions.
Form tracking automatically adapted to a wide range of form types and submission methods.
First-party intent tracking with anonymous IP-to-company resolution - free out-of-the-box.
Hybrid intent with built-in options to integrate additional intent sources.
Cookieless offering a first-party company tracking fallback when users decline cookies.
Instant value from your historic tracking data.
We’ll run your historic tracking data through our models to give you value from the get-go.
HISTORIC DATA
FIRST-PARTY INTENT
Immediately track account-based website activity.
First-party intent straight out of the box through anonymous IP-to-company resolution. This ensures that you can action visitors’ engagement even when they haven’t identified themselves.
Track companies when users decline cookies.
COOKIELESS TRACKING
Our Cookieless Account Analytics script tracks account-level site activity when visitors opt out of traditional cookie-based tracking in a privacy-safe way. Respecting visitors’ privacy preferences while still gathering valuable account-level data.
How CloudTalk Solved B2B Tracking Challenges and Achieved a 19% ROI Increase with Dreamdata
See the case >
First-party site tracking for B2Bs.
CUSTOM WEB TRACKING
Site tracking of all engagement from the moment a user comes onto your site. Designed to adapt to a wide range of form types and submission methods, ensuring that you can capture critical data without the usual hassle.
Integrating with key tools to track the 360° B2B journey
GTM Integrations
Dreamdata uses plug-and-play integrations to automatically collect first-party data from all the tools in your go-to-market tech stack.
2nd-party Intent Data
Dreamdata integrates with LinkedIn Ads and G2 intent data as second-party sources - benefiting from our status as an official LinkedIn Marketing Partner, and G2 Partner.
Who’s behind your journeys?
How Dreamdata tracks from anonymous first-touch to closed won.
1. Account-based de-anonymization with IP-lookup
Visitors are de-anonymized through our Reverse-IP lookup, and enriched through intent data integrations.
2. Identification through form submission
Once a user identifies themselves through a form submission, Dreamdata leverages your CRM and connected sources to fill in gaps.
4. Second-party intent data touches added to account journey
Account-level G2 intent data touches and LinkedIn Ads engagement data are automatically added to journeys.
3. Account-based tracking
Dreamdata automatically tracks all contacts’ touchpoints from the same account and maps them into a single timeline.
Your data.
Private and secure.
SOC 2 Certified
Dreamdata is SOC 2 Type II certified - we always handle your data securely and responsibly.
GDPR compliant
Our Data is only persistent in European data centres unless the customer requests data to be replicated into a region of their choice.
Google Cloud Based
Dreamdata uses Google Cloud Platform as its data centres. For more information about how Google manages security read here.
Tracking FAQs
Find answers to common questions about how Dreamdata tracks website visitors, captures form submissions, handles cookies, and ensures complete B2B tracking, while respecting privacy.
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Yes, Dreamdata tracks anonymous visitors by assigning them a unique ID and tracking at the account level.
Our proprietary IP-to-company resolution engine identifies up to 80% of anonymous companies visiting your site, letting you see which companies are showing intent early.
All past anonymous sessions are automatically stitched to the same visitor once they identify themselves.
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When someone visits your website, Dreamdata’s tracking script assigns a unique ID and stores it as a first-party cookie and a backup in local storage on your domain.
If cookies are deleted, Dreamdata automatically restores the ID from local storage, ensuring past interactions remain connected.
When visitors later identify themselves (e.g., by filling out a form), all previous activity is linked to their profile.
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When a visitor declines cookies, Dreamdata's cookieless tracking still tracks engagement at the account level, respecting privacy by not storing personal identifiers (PII).
Dreamdata can still identify up to 80% of anonymous companies visiting your site using our proprietary IP-to-company resolution engine.
Plus, server-side tracking captures backend events like form submissions, ensuring key interactions aren't lost.
With more anonymous traffic identified, you get more accurate attribution and ROI, as well as the ability to identify in-market accounts you might otherwise miss.
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Yes. Ad blockers can prevent third-party scripts from loading, causing tracking gaps.
Dreamdata enables CNAME entry in your domain settings. This allows tracking scripts to be served from your own domain, bypassing ad blockers and ensuring data collection remains intact.
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Tracking often fails when "identify" events on forms aren’t correctly implemented, leaving contacts disconnected from past activity.
Dreamdata prevents this by automatically detecting and tracking form submissions across various form types without manual setup.
When a form is submitted, our script fires an "identify" event, linking all past anonymous activity to the newly identified contact. This ensures every pre-conversion activity is stitched to the correct contact and account.
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Yes. Dreamdata supports server-side tracking to capture backend-generated events. This ensures key interactions aren't lost due to browser limitations, privacy settings, or ad blockers.
It works alongside client-side tracking to provide a complete and reliable dataset by capturing both browser and backend events (e.g., CMS form submissions, Zapier workflows).
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Dreamdata tracks users across different devices by adding a small tracking ID to links that can connect the different sessions.
For example, when someone clicks a link from one of your websites to another (from mycompany.com to mycompany.co.uk), Dreamdata adds a small tracking ID to that link. This ID helps Dreamdata recognize that it’s the same person, even if they’re using a different browser or device.
This means if someone clicks a marketing email on their phone (which includes that ID) and later completes a form on their laptop, Dreamdata can connect both actions into one complete journey.
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No. Dreamdata, like the vast majority of B2B marketing platforms, does not use fingerprinting because it's technically unreliable and carries compliance risks.
Fingerprinting generates a user ID based on a variety of parameters like browser, OS, and device settings. This has serious limitations:
Inconsistent tracking: Minor changes (e.g., browser updates) create new fingerprints, leading to inaccurate attribution and missed pre-conversion activity.
Short lifespan: Unlike cookies, which persist across visits, fingerprints frequently expire or change, leading to inaccurate attribution and missed pre-conversion activity.
Easily blocked: Modern browsers (e.g. Safari & Firefox) actively block or randomize fingerprinting. Extensions that block fingerprinting are also available for Chrome and Edge.
Legal risks: Fingerprinting typically requires explicit tracking consent under privacy laws, exposing users and vendors to compliance risks if not handled transparently.